Local SEO - Search Engine Optimization
Any inconsistencies with online directories and listings can negatively impact this result. 724 Internet Solutions of Santa Barbara will make sure that all your listings and directories are correct and at the same time continuously build up more and more of these citations so that your online maturity and authority never slows down. Some citations hold more weight than others and it is critical to know which ones and keep them accurate.
In addition, ongoing review management and increasing the amount of reviews helps give your local SEO a boost as well. 724 has proven strategies to make sure this happens on a regular basis by setting your review management project almost on auto-pilot. Our clients are constantly building their business and their online reputations.
Organic SEO - Search Engine Optimization
There are two parts to Organic SEO – On-Site and Off-Site.
Onsite Search Engine Optimization (SEO):
Every site we build has Onsite SEO included in their project. It is the foundation of your sites online presence and allows Google and other search engines to know who you are, what audience your site is trying to reach, and where you are located. Onsite SEO will include proper page title, meta structures, H1 tags and SCHEMA Mark up. SCHEMA Mark up or “collection of schemas” like html tags, allow google to view your site more accurately and rank it higher. In addition, pages need to be laid out in a way that utilizes search terms and phrases that are highly sought after.
Off-Site Search Engine Optimization (SEO):
By creating link building campaigns and other search engine optimization SEO driven techniques, we emphasize that continuous SEO optimized content be added and maintained on the website over time. We use the latest strategies including professionally written, content rich Blogs, and professional landing pages built specifically to convert your targeted traffic into phone calls and feedback forms that will show up in your inbox. The bottom line is increased lead generation through targeted keywords that your clients are searching for in your geographical area. We do all the keyword research and analysis for you, so that you end up ranking for the highest volume keywords. In other words, fish where there are fish biting!
The result is not not just more traffic to your website, but more targeted traffic. Traffic that is seeking your services. This equates to a higher conversion rate of website visitors to actual leads. This process, along with ongoing maintenance, is necessary for any Internet Marketing project to have ongoing success. It is critical that all these strategies are optimized and work together – so we have full time SEO experts dedicated to optimizing your results each month.
These results are then analyzed using Google Analytics and strategically adjusted to always pursue improved results through continuous improvement. We track everything and share the results with our clients so they always know they are heading in the right direction. This closed loop process repeats itself many times per year and the results are powerful.